Remove Doubt & Sell More with the TruthMark®.
Trusted reviews turn browsers into buyers (1). The TruthMark provides independent, third‑party authentication of your reviews across all major review platforms including Amazon, Google, Trustpilot, TripAdvisor, the Apple App Store as well as the reviews on your own site.
Independently verified reviews keep you legally compliant and give your customers the confidence to commit.
Proof & Outcomes
- Independently authenticated reviews perform up to 15% better (source: Forbes Councils).
- They lower refund and complaint rates through better‑matched customer expectations.
- They increase brand trust and provide visible and verifiable authenticity at the point of decision.
- They are compliance‑ready under the UK DMCC Act and help meet similar fake review rules worldwide.
How It Works
- Analyse - Scan reviews across all major platforms to identify suspicious activity.
- Verify - Confirm review authenticity with advanced behavioural and linguistic analysis.
- Display - Boost trust and sales by displaying the TruthMark® badge.
- Prove - Demonstrate you meet and exceed review compliance standards worldwide.
Why TruthMark®
- Independent & platform-agnostic. Our analysis is accurate, unbiased, cross-platform and defensible.
- Visible where it matters. Showcasing the TruthMark® at the point of purchase strengthens trust and boosts conversion rates by up to 15%.
- Continuous monitoring. Your reviews stay protected through regular, repeat verification.
- Backed by the TruthEngine® The TruthMark® is powered by the world’s first fully independent review authentication system, purpose-built to detect manipulation at scale.
Compliance & Risk
Review Authentication: From Best Practice to UK Legal Requirement
Fake reviews now carry serious regulatory and reputational consequences. Under the UK’s DMCC Act 2024, businesses can face fines of up to 10% of global turnover for failing to take “reasonable and proportionate steps” to prevent and remove them.
Similar regulations are in place in 28 other markets around the world (including EU, US, Canada, India, China Australia, Singapore and New Zealand)
The TruthMark® helps businesses:
- Clearly and credibly demonstrate they have taken reasonable and proportionate steps.
- Maintain a verifiable audit trail that stands up to regulatory scrutiny.
- Provide assurance to customers, regulators and investors that review compliance is actively managed.
Who We Help
Hospitality & Leisure
Hotels, restaurants, cafés, gyms, and attractions where reviews drive bookings.
Retail & E-commerce
Online shops and high-street brands where trusted reviews boost conversion and basket size.
Services & Professionals
Automotive, healthcare, finance, legal, and other service sectors where compliance and reputation are critical.
Franchises & Multi-Location Brands
Group-level oversight with local accountability across branches, outlets, and territories.
Integrations & Tech
Remote access monitoring of platforms including, Amazon, Apple App Store, Google (Maps & Play Store), Opentable, Tripadvisor, Trustpilot and more. API and server‑side options for on-site self-hosted reviews.